Real Estate Marketing

Building A Better Real Estate Web Site For Buyers

Tuesday, November 6th, 2007

The most common mistake of real estate web sites is that they are designed as billboards for the agent rather than focusing on the buyer client
If you have ever shopped for real estate on the internet or checked out your competitor’s web sites you will find that most have one thing in common - they […]

The 15 Minute Rule

Thursday, October 12th, 2006

OK - so now you have your fancy web site up and running and developing web traffic through PPC or search engine rankings. You get a decent amount of email requests for information, but rarely convert those contacts to prospects and buyers. Why?
Think about your own web surfing habits. When you’re looking to buy something […]

Getting More From Your Web Site Through Print Media

Tuesday, November 22nd, 2005

Print media will always be the backbone of real estate marketing. But the problem is that it is a prohibitive marketing medium. You have a very limited amount of space to work with, and it usually costs a small fortune to run a sizeable ad.
Your web site, on the other hand, allows you to present […]