So, You Think That Search Engines Aren’t That Important?

By HHI Golf Guy | November 22, 2005

Just how important are search engines these days? Web search is now rated as the #2 web task. From the Associated Press:

The number of people who use Internet search engines to find information has jumped over the last year, claiming a solid No. 2 spot behind e-mail among online tasks, a new study finds.

Of the 94 million American adults who went online on a given autumn day this year, 63 percent used a search engine, compared with 56 percent in June 2004, the Pew Internet and American Life Project said Sunday.

Until recently, search and news have been running neck-and-neck for the No. 2 spot among Internet tasks, said Lee Rainie, the project’s director. But search had a dramatic jump over the past year to widen the gap over news, used by 46 percent of the Internet’s daily population.

And here’s an interesting nugget of knowledge for those that target the high-end internet consumer:

Use of search engines was higher among users who are richer and better educated, as well as those with high-speed broadband connections that are continuously on.

Richer and better educated - that sounds like the ideal buyer client that most real estate agents are looking for when they try and market luxury real estate.

Now may be the perfect time to invest in a real estate search engine optimization or PPC program!